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Centerfruit
Full-site Webflow build for a bold FMCG candy brand with vibrant animations and immersive product storytelling
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Centerfruit is one of India’s most recognisable candy brands under Perfetti Van Melle. The brief was to bring the brand’s punchy, playful energy into a digital experience that matched its bold personality — without sacrificing performance.
Built entirely in Webflow, the project focused on high-impact visual design with smooth scroll-triggered animations that guide visitors through the product range. Every section was crafted to feel alive, from the hero to the product showcase.
Key highlights:
- Fully custom Webflow build with CMS-powered product pages
- Scroll-triggered lottie animations tied to brand character moments
- Mobile-first layout optimised for high-traffic consumer audiences
- Rich product storytelling sections with layered parallax effects
- Pixel-perfect translation of brand guidelines into a live site